Decjuba | Knox | Victoria

Client – Decjuba – www.decjuba.com.au

Landlord – Westfield

Southern Cross is proud to have delivered the complete interior fitout for Decjuba’s store at Westfield Knox, showcasing the brand’s newest retail design evolution. This project reflects a continued collaboration between Southern Cross and Decjuba, with a focus on translating bold design concepts into a premium, functional retail environment.

A key feature of the store is the curved shopfront entry, which creates an inviting and sculptural first impression from the centre concourse. These soft curves are echoed throughout the internal layout, most notably within the fitting rooms, reinforcing the brand’s fluid, customer-focused design. The continuity of curved elements helps shape a cohesive spatial journey, from the exterior entry through to the most intimate parts of the store.

Inside, the fitout is defined by a minimalist palette and refined material selections. Southern Cross installed high-quality stone tiling in the fitting rooms, adding a sense of luxury and durability to high-traffic areas. Custom LED lighting has been seamlessly integrated throughout the store, enhancing both the product displays and the overall ambience. Feature lighting elements were carefully coordinated to match Decjuba’s signature aesthetic, providing an elevated and consistent brand experience.

The project encompassed all facets of interior delivery, including detailed joinery, flooring, lighting, wall finishes, and coordination with client-supplied fixtures.

The Decjuba Knox store is a striking example of retail fitout excellence, blending modern design with high-function execution. Southern Cross is proud to have played a part in bringing this space to life.