Seed | Werribee | Victoria
Client – Seed – www.seedheritage.com/
Landlord – QIC
Seed at Pacific Werribee stands out with its premium, sophisticated fitout, expertly delivered by Southern Cross.
The storefront design features a striking double-height façade clad in natural timber tones, paired with a clean architectural frame and large glazed panels that offer full visibility into the store. A bold red Seed awning adds a pop of brand colour, anchoring the entryway with a distinctive, welcoming statement.
Inside, the fitout continues the brands signature aesthetic of minimalist elegance and craftsmanship. Warm-toned timber flooring extends throughout, enhancing the natural light and creating a soft, inviting base for the retail displays. Black steel framework elements define key zones within the store, providing subtle structure without compromising the open, airy layout.
Custom oak joinery, matte finishes, and natural stone countertops add refined, tactile quality to the fitout, while a carefully curated lighting plan highlights merchandise and enhances the overall shopping experience.
Southern Cross delivered the project to a high level of finish, ensuring precision installation across bespoke joinery, detailed metalwork, and specialty feature walls. The result is a seamless, high-impact retail environment that reinforces Seed’s brand identity while providing an exceptional customer experience.
The Werribee store fitout reflects a balance of understated luxury and functional retail planning, showcasing Southern Cross’s expertise in delivering high-end retail spaces on time and to specification.
