Strand – Townsville – QLD

The Strand store in Townsville has unveiled a striking new look, launching the brand’s latest retail design concept. This bold transformation, delivered in close collaboration with Southern Cross, brings a more contemporary, engaging, and shopper-friendly environment to life.

Anchored by a sleek black ceiling, crisp lighting lines, and a standout neon sign at the entrance, the new design elevates the store’s presence while drawing customers into a space that feels both premium and accessible. Inside, a refined mix of materials – mirrored columns, polished displays, and neutral flooring complements the organised layout of travel gear, handbags, and accessories.

Southern Cross played a pivotal role in realising Strand’s vision, managing the project from planning through to final execution. Our attention to detail and retail fitout expertise ensured a smooth delivery that met both design aspirations and operational needs.